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Launching a new product today is an exciting and daunting prospect . A high percentage of new introductions fail and cutting through to the consumers in today’s crowded market is a highly complex task. Now however, we can provide you with answers to the most pertinent launch issues such as:
- How many households have tried and purchased your new product?
- How did consumers respond to advertising and promotions?
- Did my new brand attract new category buyers?
- What is my brand share pre and post launch?
Provide a long term forecast for your new brand
Determining if the new brand you have launched has potential as a long-term player requires predictive analysis. Making major capital decisions based on the long-term viability of a brand is a serious issue and we provide the tools to make it as easy as possible. Issues you may be considering are:
- What is the future for my new product offering?
- Is it worthy of significant capital investment?
- What flavour / form extensions should be considered?
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Nielsen Can Help
Nielsen BASES
Nielsen BASES services deliver the knowledge that you need to build successful strategies. Find out more.
Retail Measurement
MarketTrack data is the quickest and most efficient way to measure distribution build and can also highlight volumes attained and the effect your new brand has on your own or competitive brands. Find out more.
Decision Support
Powerful business intelligence applications allow fast and easy performance tracking of new products. Find out more.
Analytic Consulting
Position your brand for future growth and determine the right pricing,
promotions and portfolio mix, all with our
modelling and advanced analytic services. Find
out more.
Store Solutions
Retail Measurement Services conducts in-store observation studies across all channels and markets, providing manufacturers and retailers with visually verified information about categories, brands, items, retail execution and the competition. Find out more.
TDLinx
TDLinx presents complete route to market even through warehouse accounts. Identify retail opportunities and cross channel threats. Understand consumer purchasing by store. View all retailers and understand primary suppliers. Find out more
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