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Loyalty |
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It is critical to understand consumer loyalty in the context of the competitive set in which a brand operates. There are many important consumer loyalty issues to consider such as:
- What drives loyalty to a brand, category or retail fascia?
- What else do consumers buy – categories and brands?
- What categories/ brands attract consumers to a store?
- How do pricing and promotion affect store loyalty?
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Nielsen Can Help
Consumer Panel
Capture key consumer purchasing information from a representative panel of households with Homescan to help segment buyers based on loyalty, understand the competitive set, and drive loyalty building strategies. Find out more.
TDLinx
TDlinx shows the retail choices shoppers have in any geographic market and identifies which stores get the greatest share of consumer spending. Find out more
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