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The best product in the world will not perform if consumers cannot find it in store. Distribution with the right retailers is critical to maximising consumer reach and penetration. In addition, the growing 'squeeze' on shelf space in retail outlets calls for special attention to space management opportunities. Key questions that need to be understood include:
- Which retailer represents the greatest sales opportunity?
- What alternate shopping channels are consumers using for
your brands?
- Is the mix of products in the category correct?
- Where are the distribution gaps and opportunities?
- How effective is my sales force?
- Are out-of-stocks an issue?
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Nielsen Can Help
Retail
Measurement
Manage your distribution strategy with retail data that tracks overall sales performance and the effectiveness of marketing and sales strategies among individual retailers. Nielsen Key Account Data provides the common currency between the manufacturer and retailer, and our Store by Store data enables fine-tuning of marketing and field sales spend.
Find
out more.
Decision Support
Assess retailer trends, compare benchmark performance, identify distribution issues, and capitalize on opportunities with suites of Key Account specific reports in order to gain a greater understanding of your business. Find out more.
Assortment
& In-store Space
Replicate virtually any retail environment to make category merchandising decisions and optimise shelf space allocation for higher profits all with Nielsen Spaceman Suite.
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out more.
Store Solutions
Retail Measurement Services conducts in-store observation studies across all channels and markets, providing manufacturers and retailers with visually verified information about categories, brands, items, retail execution and the competition. Find out more.
TDLinx
TDLinx provides a view to all retailers in a given channel and tracks changes to them in almost real time. It shows complete route to market including warehouse accounts and the indirect retailers they supply. Find out more
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