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the Consumer |
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Understanding consumer needs and shopper missions is key to driving sales performance.
Key questions include:
- Who is and is not buying my brand and what are my opportunities?
- Who are the heavy, medium and light buyers and are we reaching all 3 groups?
- What is the consumer reaction to my marketing activity?
Consumer Attitudes
Nielsen panel surveys provide insight into shopper behaviour and lifestyles. It is important to understand motivation behind consumer purchasing to help shape consumer focused marketing and brand strategies.
Key issues include:
- Why do customers purchase my brand?
- How do they use different brands in the category?
- What motivates consumers to purchase?
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Nielsen Can Help
Consumer Panel
By capturing consumer purchasing information with Homescan and evaluating it against demographic data, you can create more powerful marketing, promotion and merchandising strategies. Find out more.
Analytic Consulting
By integrating data from different sources, we help you understand
how consumers behave. Using advanced modelling techniques, we can
help determine the best price and promotion plans among other things
for Products. Find out more.
TDLinx
TDLinx reveals the retail shopping location choices facing shoppers in a region. Stores are measured based on actual consumption data. Cross channel threats can be identified. Find out more
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