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Competitive monitoring and analysis is fundamental to all businesses and one of Nielsen’s core areas of expertise. Our services enable you to understand your competitive performance and stay one step ahead. Key questions and issues include:
- What are my market shares and trends?
- How are my categories/ brands/ fascias performing compared with my competitors?
- How important is private label to my buyers?
- How successful are my competitors at building volume and loyalty?
- Which consumers are choosing my categories/ brands / stores?
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Nielsen Can Help
Retail
Measurement
When preparing competitive strategies, our retail measurement data
helps track and benchmark your promotional gains against past activities.
Find out more.
Consumer Panel
By providing insights on what consumers purchase and their shopping patterns, Homescan can help measure the performance of competitive brands and identify opportunities for your business such as the need for loyalty programs or promotions. Find out more.
Decision Support
Gain rapid insights into the competitive landscape, regional variation, category segmentation, distribution base, pricing trends, and trade support comparisons. Find out more.
Store Solutions
Retail Measurement Services conducts in-store observation studies across all channels and markets, providing manufacturers and retailers with visually verified information about categories, brands, items, retail execution and the competition. Find out more.
TDLinx
TDLinx shows you where the cross-channel retail threats to your target market are located. Find out more
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