| Brand
Dynamics |
 |
|
Range Management
Marketing Managers need to ensure they have the right range of products to maximise consumer sales and that they manage the assortment they offer efficiently. Key questions include:
- Do we have an efficient range?
- What is the optimal number of SKUs within a category or
brand?
- Where will volume go if SKUs are deleted?
Pricing
In a highly competitive world, it is essential that brands are priced correctly. With retailers increasingly focused on every-day low pricing in parallel with promotions, it is important to have the right tools to position a brand. Some of the key questions include:
- Can we afford to take a price increase without losing
sales?
- How price sensitive are our consumers?
- What pricing strategies will maximise sales?
- What are the price sensitivity points?
|
|
|
Nielsen Can Help
Analytic Consulting
Our data modelling techniques forecast potential outcomes based on
specific brand dynamics to enable “what if” analysis
and scenarios. Find out more.
Decision Support
Interactive, web-enabled applications allow you to identify opportunities through fast and powerful drill down analytics in an easy to use framework. Find out more.
Retail Measurement
Reveal the relationship between pricing and volume movements. Nielsen
trended sales data help you build a detailed picture of your brand
and the factors behind volume, brand share and pricing. Find
out more.
Store Solutions
Retail Measurement Services conducts in-store observation studies across all channels and markets, providing manufacturers and retailers with visually verified information about categories, brands, items, retail compliance and the competition. Find out more.
|
