| Overview |
Get local or global insights into product sales from in-depth point-of-sales measurement across categories.
It seems that consumers get new shopping choices almost every day. Dollar stores are popping up everywhere, Internet shopping has exploded, offering everything from apparel to music, books and ringtones. Natural food stores have gone mainstream, while superstores and club stores thrive in a tough economy. This ever-changing landscape presents greater challenges for retailers and manufacturers.
Nielsen MarketTrack® offerings provide continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale. Information is gathered from scanning cash-registers or from in-store audits of merchandise and invoices. Clients receive detailed information on sales, market shares, distribution, pricing and promotional activities. This virtual report card of product and category performance provides your organization with accurate, decision-ready reporting across the broadest array of retail channels. This allows your company to hold the course through larger volume swings and increased margin pressures. Even more, Nielsen MarketTrack can help you uncover significant growth opportunities.
Nielsen MarketTrack point-of-sale performance and measurement information helps your organization with:
| Performance Tracking and Measurement | Strategic and tactical decision-making. Comprehensive coverage of: Product movement Market share Distribution Price Across a broad array of retail channels. |
| Brand Management | Identify the channels and markets that represent your brand’s greatest growth potential. |
| Distribution Strategy and Execution | Map out successful distribution strategies, based on a granular view of: what sells where, why, to whom. |
Turn today’s dynamic environment into a competitive advantage for your brand. Contact us to find out how.
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